TY - JOUR
T1 - Planning an effective anti-smoking mass media campaign targeting adolescents
AU - Pechmann, Cornelia
AU - Thomas Reibling, Ellen
PY - 2000/5
Y1 - 2000/5
KW - Anti-smoking
KW - Anti-tobacco
KW - Counter- advertising
KW - Smoking and adolescents
KW - Smoking and mass media
KW - Social marketing
KW - Tobacco
UR - http://www.scopus.com/inward/record.url?scp=0034181485&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=0034181485&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/ae610d00-e7ef-36d6-8a41-c227490103ee/
U2 - 10.1097/00124784-200006030-00013
DO - 10.1097/00124784-200006030-00013
M3 - Article
SN - 1078-4659
VL - 6
SP - 80
EP - 94
JO - Journal of Public Health Management and Practice
JF - Journal of Public Health Management and Practice
IS - 3
ER -