CRM: Reining In Unrealistic Expectations

Neils M. Scofield

CRM: Reining In Unrealistic Expectations

School of Nursing

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Data Management Review
State	Published - Dec 2002

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Business

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title = "CRM: Reining In Unrealistic Expectations",

author = "Scofield, {Neils M.}",

note = "While customer relationship management (CRM) is a popular topic in marketing and data warehousing, within the CRM value set there lies the seeds of a consumer backlash. 1 Consumers will eventually figure out what is happening and rebel against the institutions which employ CRM in the wrong way.",

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month = dec,

language = "American English",

journal = "Data Management Review",

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N1 - While customer relationship management (CRM) is a popular topic in marketing and data warehousing, within the CRM value set there lies the seeds of a consumer backlash. 1 Consumers will eventually figure out what is happening and rebel against the institutions which employ CRM in the wrong way.

PY - 2002/12

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JO - Data Management Review

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CRM: Reining In Unrealistic Expectations

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