Assessing Culturally-Bound Beliefs Related to Diarrheal Diseases among Rural Women, Chipata District, Zambia: Health Education Implications of a Pilot Study

This study of rural mothers and health workers in Eastern Zambia illustrates the use of traditional medicines in the treatment of common illnesses, and the seeking of services from traditional healers. It provides a better understanding of knowledge, beliefs, and practices in the field of traditional medicine, and explores the relationship of common cultural-bound beliefs (Thola, Chibele, Chibambala, Chisi, and Njisi) with feeding practices during pregnancy and early childhood related to diarrheal diseases. In addition, it identifies factors that influence a mother's choice about the use or avoidance of certain foods. This qualitative research process encourages a culturally sensitive community-based approach to creating appropriate health promotion messages and program activities.