An etic-emic analysis of individualism and collectivism

Harry C. Triandis; Christopher McCusker; Hector Betancourt; Sumiko Iwao; Kwok Leung; Jose Miguel Salazar; Bernadette Setiadi; Jai B.p. Sinha; Hubert Touzard; Zbignew Zaleski

doi:10.1177/0022022193243006

An etic-emic analysis of individualism and collectivism

Harry C. Triandis, Christopher McCusker, Hector Betancourt, Sumiko Iwao, Kwok Leung, Jose Miguel Salazar, Bernadette Setiadi, Jai B.p. Sinha, Hubert Touzard, Zbignew Zaleski

Psychology

Research output: Contribution to journal › Article › peer-review

Abstract

An analysis of the responses of 1,614 subjects from 10 cultures shows that the Leung Bond procedure provides illuminating ways of extracting both strong (Separation From In-Groups, Independence, and Personal Competence) and weak (Task Orientation) eticsrelevant to individualism, and weak etics (Dependence on Others, Sociability) relevant to collectivism. Additional richness in the available information is provided when intracultural factor analyses are carried out in each culture. It appears that the most complete picture is obtained when both etics and emics are examined.

Original language	English
Pages (from-to)	366-383
Number of pages	18
Journal	Journal of Cross-Cultural Psychology
Volume	24
Issue number	3
DOIs	https://doi.org/10.1177/0022022193243006
State	Published - Sep 1993

ASJC Scopus Subject Areas

Social Psychology
Cultural Studies
Anthropology

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An etic-emic analysis of individualism and collectivism

Abstract

ASJC Scopus Subject Areas

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